For the past couple of years, we’ve been reporting on opportunity luxury inns like glamping, yurts, and tiny houses. But now, the motel-less caravansary is going one step past, providing a selection of opportunity resorts in multi-function areas.
Five-star luxury is no longer the domain of accommodations and villas. In recent years, the definition of luxury hotels has expanded in scope. It now consists of everything from converted shipping containers to geodesic domes to tricked-out tents, all with indoor plumbing. These fall under the outdoor experiential hospitality banner, one of the fastest-developing phenomena in the luxurious tour.
There are masses of benefits to having luxurious inns without a permanent hotel. As previously mentioned in Skift, Luca Franco, founder and CEO of Luxury Frontiers, a layout consultancy focusing on extremely-excessive-end tented camps, stated that investors in tented projects, for example, can expect to generate 20 to forty percent more in revenues than their excessive-give up brick-and-mortar opposite numbers. Production charges may be up to 50 percent, much less.
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Highway West Vacations, a subsidiary of Fowler Property Acquisitions, has created the Flying Flags logo to capitalize on the income potential and versatility of outdoor experiential hospitality. The version expands opportunity motels — from trailers to tents to tiny homes — in a single vicinity. Meanwhile, Collective Retreats, a corporation acknowledged for glamping tented lodges in scenic locations around the United States, is also set to introduce modular luxury suites.
Glamming Up an RV Park
Although placed in fancy Santa Barbara County, Buellton’s city has become regarded as little greater than its well-known pea soup for years. However, when the movie Sideways premiered in 2004, the metropolis acquired new attention as a gateway to California’s Central Coast wine and the United States of America. Fowler Property Acquisitions bought the city’s primary RV park that same year.
After numerous years of operating as usual, the park became an upscale outdoor hospitality center. That’s when Highway West Vacations came into being, consistent with Dan Baumann, who was the overall manager of Flying Flags Buellton in 2017.
The campground, now known as Flying Flags RV Resort & Campground, was converted between 2012 and 2018 by investing thousands of dollars in renovations. On-site, there are swimming pools, recreational facilities, and an expansion of accommodation alternatives, including tiny homes, safari tents, Airstreams, and canned ham trailers. All gadgets are equipped with power, cable TV, Wi-Fi, and air conditioning. Prices vary from the mid-200s to $four hundred a night on weekends.
Having the resort in the town and improving tasting rooms, breweries, and distilleries alongside Buellton’s Industrial Way has introduced a new kind of traveler, in line with Kathy Vreeland, executive director of Visit Buellton.
“Flying Flags has been a huge enhancement to people and businesses. They have long passed by strangers, and they have developed the excessive-quit product over the years. As they’ve upped their recreation, they’ve helped increase the profile of Buellton,” she said.
A New Twist to Glamping
Collective Retreats is another company experimenting with various lodging options and started working in 2015. The asset-mild employer doesn’t personal any belongings. Instead, the agency moved multiyear deals with landowners to luxurious glamping tents in picturesque locations, including Governors Island and Hudson Valley in New York, Vail, Colorado, and Big Sky, Montana. Aside from the resorts, every retreat offers complete-service food and beverage, housework, security, and 24-hour staffing.
Retreats currently have two types of tents: Summit tents, which comprise a king bed or two singles and an en suite bathroom, and Journey tents, which fit a queen mattress or two singles and share toilets. Later this summer, the enterprise added individual modular units to its Governors Island place, marking an emblem expansion beyond tents.
